Telephone.

(Roommate is on her bed with her laptop & headphones in)

Beth: OH wow. So I just realized that Blair's mom is dating the 'inconceivable' guy from Princess Bride.
Me: WHAT?!?! Wait...you really call him the 'inconceivable guy'?
Beth: Vezzini. See here's a picture of him.
Me: Blair's mom is dating him?!? Are you serious?
Beth: That or he's her stylist. They're calling each other dear...
Me: WOW! How...wha.....AHAH!!
Beth: Um, yea.
Me: Oh wait...Blair Waldorf??!?
Roomie: Yea, Gossip Girl....what else?
Me: I thought you meant Blaire!! See, THIS is how rumors get started!!!

(One of our friends is named Blaire, and she lives a couple doors down from us)